by Elsie Suhr
The Beef Cattle Institute recently became a founding member of the United States Roundtable for Sustainable Beef (USRSB). USRSB’s mission is to advance, support and communicate continuous improvement in U.S. beef sustainability through leadership, innovation, multi-stakeholder engagement and collaboration. The roundtable consists of more than 50 members representing the constituent groups of producers, allied industry, processing, retail, and civil society. The USRSB has accepted the definition of sustainability for the U.S. beef industry set forth by the Global Roundtable for Sustainable Beef (GRSB), which defines sustainable beef as a socially responsible, environmentally sound and economically viable product that prioritizes planet, people, animals, and progress.
The BCI decided to join the USRSB to help drive continuous improvement in the industry. BCI representatives will be actively participating in a field projects working group striving to develop research projects used to identify priority areas for improvement and test improvement strategies in the U.S. beef industry’s sustainability efforts. Other working groups will be identifying indicators of sustainability and developing ways to verify our sustainability progress and increase transparency for consumers. The USRSB has no plans at this time to create mandatory programs or verify individual producers as sustainable.
The first annual general assembly meeting of the USRSB will be held in Denver July 14-15. The roundtable is always accepting applications for membership. You can find more information about the USRSB such as other industry members, the agenda for the general assembly meeting, and how you can get involved at www.usrsb.org.